Today's average customer is more daring to seek information. They actively request to get in touch with the brand , ask questions and find more information about services and products, anywhere, anytime. Messaging apps have created this condition to facilitate and stimulate contact. That's why businesses should be prepared to use messaging apps for conversation . They must also be responsive to customers and chatbots will be a strategic differentiating element. Also, in this case, conversational marketing tools exist and can be used right away. Rely on messaging apps to create Facebook Messenger and Telegram messages with the same incisiveness as an SMS but with the fullness of an email. Create a structure by choosing from a wide range of content modules: text, button, image, video, audio and file. Prepare for email interactivity So far, email interaction has been limited to entertainment (as in this example). Interactivity will also be functional in the years to come.
we have 12 months of work ahead of us to improve on last year's efforts. The first article of this year is about the activities that we believe will be decisive in raising the bar in strategies, email marketing and beyond. We have identified four development guidelines that will be fundamental to boosting the performance of your campaign. Know Image Masking Service your audience and increase prominence More and more, email marketing is emerging from a massive dimension. It is becoming an increasingly self-referential and recipient-oriented channel , modeled on an individual customer profile. Supporting segmentation tools will be essential in 2020. Some features like advanced filters can split recipients by linking up to 20 conditions to get the job done.
This powerful segmentation tool allows companies to refine campaign targets and increase the quality and relevance of internal content. Segmentation does not stop at the selection of group A or B. The criteria and levels of segmentation are practically infinite . In fact, segmentation is limited only by the available data. Just to give you an idea, here are some basic segmentation types that can be developed: Demographic This is the simplest segmentation. Generally, data is readily available and often provided by the user during the registration process: age, gender, income, turnover (for B2B), level of education, occupation, role in the company and family position. Geographical This segmentation takes into account the geolocation parameters of the recipient. Segmentation by city is the most classic type. For many companies, this is essential to select recipients who are geographically interested in the offer. However, there are many others: nation, city, region,