Samples are the equivalent of testers widely used by the cosmetics/beauty industry to attract new potential customers. In the digital world, a tester can be anything that offers a taste , a preview of the product/service. training video _ Regardless of the business sector, video training is a very effective hook to attract users and potential subscribers and start a relationship with them. advice We have already mentioned how in some cases the magnet takes the form of a discussion, advice from a freelancer or an employee of the company, which offers the new subscriber the time , presence and skills of this person. Here is an example. Models Templates can be anything that gives users a starting point , a creative base , to achieve something more complex.
Trials Unlike samples and demos, these are free trials with no limitations (in terms of functionality) of a service/product. Trials are used a lot as lead magnets by software vendors, but they can be adapted to the goals of any business sector that wants to convince users of the quality of their service/product by making it fully available for a limited time. Quiz Many E-Commerce Photo Editing Service marketers find quizzes to be a very effective tool. An interesting fact is provided by Lead Quizzes, which states that this form of magnet has a lead acquisition of 31.6% : very high for marketing. Case study Case studies are effective because they are based on facts and data claimed to be real , providing a concrete and plausible demonstration of how other people or businesses have used your product/service. Coupons, discount codes Needless to say, this type of lead magnet is the one that is most appreciated by customers in certain trade sectors. Being able to pay less in exchange for your email address?
Virtually no one refuses this agreement. Checklists, infographics These are types of informational content with the clear and direct goal of being useful , while being small . The more complex an issue, the more its aspects and considerations overlap, and the more infographics will have the merit of simplifying the terms of this issue and making them immediately usable. Webinars Webinars are one of the most classic lead magnets that allow you to expand your database of new leads and simultaneously bring the user closer to your product/service, highlighting features and benefits . How to Create Your Lead Magnets There are two basic tools for refining your lead magnets. Subscription form You can quickly and easily create a subscription form with MailUp. The platform offers a drag-and-drop editor to create custom subscription forms in a few steps: just choose the elements (custom fields, drop-down menus, buttons, checkboxes) and drag them into the workspace. work.