Gather-information-on-your-competitors-social-media-data Use Technology to Gather Information on Your Competitors There are a number of tools that help marketers gain keen industry list insight into their competitor’s tactics and approach that can be used to optimize their growth marketing strategy. Start with Open Site Explorer. This is a Moz tool that combs industry list through your competitor’s backlink portfolio and identifies their top web pages. Remember, your ability to generate traffic from SEO will come down to rank ability.
When you are able to identify your competitor’s top performing pages you can dissect them for ranking factors. From pinpointing target keywords to tags industry list and titles, using top performing web page data will allow you to refresh your current SEO strategy to help increase top of funnel traffic generation. Google’s ranking algorithm pays close attention to backlinks, so knowing which referring domains your competition has relationships with will help you industry list improve your own industry list backlink portfolio with relevant, high-authority links. As you start to improve the quality of your backlinks, your ranking will elevate.
And once your backlink portfolio is healthier that your competitors and gives Google a greater reason to trust your site, your ability to be found online and industry list generate valuable traffic will dramatically improve. SpyFu is another great tool to gain valuable insight into the competition. It is valuable for PPC because it shows paid strategists how many monthly PPC clicks a competitor gets, their AdWords budget, and how many paid keywords they rank for. It also industry list shows side-by-side comparisons with your organization and theirs. SpyFu also reveals organic data about your competitors that can be used for your own optimization considerations.