Between joys and efforts, projects launched and goals achieved, let's rewind the tape. Here is the (non-exhaustive) chronicle of what we have done to support your strategies. The year 2019 draws to a close . New Year's plans, juggling secret Santas, and dinner parties with relatives and friends are all that's left to worry about. However, there is one more thing to check off the list before Christmas breaks loose: taking stock of the year that is about to end. Here we have tried to summarize the 2019 edition of MailUp through all the flourishing news of the last few months, whether it is platform functions, services or events. January On-the-go messaging apps Messaging Apps was released in mid-October 2018 and officially launched at the MailUp Marketing Conference that same year. Nevertheless, its corporate offer E-Commerce Photo Editing Service was refined until its final formalization in January 2019. Facebook Messenger and Telegram have become , after E-mail and SMS, the third channel supported by the platform. It is now possible to: Connect Messenger and Telegram pages to MailUp bots Manage automatic responses (welcome, unsubscribe, etc.) Acquire new members with a multi-channel pop-up form. Why messaging apps? Because the brand-user interaction has evolved in recent years: the relationship is now two-way and based on conversation . February Deliverability for All: It's Commitment Time We intensified research on deliverability in 2019. The gain made us known as one of the most authoritative and valued players in Italy and abroad. In this direction, we launched the new Engagement feature on February 13. In a dedicated platform section, Engagement Statistics provide advanced data to report campaign progress and recipients engagement level. The goal of the Engagement is to bring companies closer to these metrics and make them easier to digest. Engagement is available in the Premium edition of MailUp and in the Go and Premium editions of Deliverability Suite. March MailUp is part of the FT 1000 list March 5 brought the official announcement: MailUp joined the FT 1000, ranked 113th by revenue for the 2017 financial year.

Today's average customer is more daring to seek information. They actively request to get in touch with the brand , ask questions and find more information about services and products, anywhere, anytime. Messaging apps have created this condition to facilitate and stimulate contact. That's why businesses should be prepared to use messaging apps for conversation . They must also be responsive to customers and chatbots will be a strategic differentiating element. Also, in this case, conversational marketing tools exist and can be used right away. Rely on messaging apps to create Facebook Messenger and Telegram messages with the same incisiveness as an SMS but with the fullness of an email. Create a structure by choosing from a wide range of content modules: text, button, image, video, audio and file. Prepare for email interactivity So far, email interaction has been limited to entertainment (as in this example). Interactivity will also be functional in the years to come. we have 12 months of work ahead of us to improve on last year's efforts. The first article of this year is about the activities that we believe will be decisive in raising the bar in strategies, email marketing and beyond. We have identified four development guidelines that will be fundamental to boosting the performance of your campaign. Know Image Masking Service your audience and increase prominence More and more, email marketing is emerging from a massive dimension. It is becoming an increasingly self-referential and recipient-oriented channel , modeled on an individual customer profile. Supporting segmentation tools will be essential in 2020. Some features like advanced filters can split recipients by linking up to 20 conditions to get the job done. This powerful segmentation tool allows companies to refine campaign targets and increase the quality and relevance of internal content. Segmentation does not stop at the selection of group A or B. The criteria and levels of segmentation are practically infinite . In fact, segmentation is limited only by the available data. Just to give you an idea, here are some basic segmentation types that can be developed: Demographic This is the simplest segmentation. Generally, data is readily available and often provided by the user during the registration process: age, gender, income, turnover (for B2B), level of education, occupation, role in the company and family position. Geographical This segmentation takes into account the geolocation parameters of the recipient. Segmentation by city is the most classic type. For many companies, this is essential to select recipients who are geographically interested in the offer. However, there are many others: nation, city, region,

Samples are the equivalent of testers widely used by the cosmetics/beauty industry to attract new potential customers. In the digital world, a tester can be anything that offers a taste , a preview of the product/service. training video _ Regardless of the business sector, video training is a very effective hook to attract users and potential subscribers and start a relationship with them. advice We have already mentioned how in some cases the magnet takes the form of a discussion, advice from a freelancer or an employee of the company, which offers the new subscriber the time , presence and skills of this person. Here is an example. Models Templates can be anything that gives users a starting point , a creative base , to achieve something more complex. Trials Unlike samples and demos, these are free trials with no limitations (in terms of functionality) of a service/product. Trials are used a lot as lead magnets by software vendors, but they can be adapted to the goals of any business sector that wants to convince users of the quality of their service/product by making it fully available for a limited time. Quiz Many E-Commerce Photo Editing Service marketers find quizzes to be a very effective tool. An interesting fact is provided by Lead Quizzes, which states that this form of magnet has a lead acquisition of 31.6% : very high for marketing. Case study Case studies are effective because they are based on facts and data claimed to be real , providing a concrete and plausible demonstration of how other people or businesses have used your product/service. Coupons, discount codes Needless to say, this type of lead magnet is the one that is most appreciated by customers in certain trade sectors. Being able to pay less in exchange for your email address? Virtually no one refuses this agreement. Checklists, infographics These are types of informational content with the clear and direct goal of being useful , while being small . The more complex an issue, the more its aspects and considerations overlap, and the more infographics will have the merit of simplifying the terms of this issue and making them immediately usable. Webinars Webinars are one of the most classic lead magnets that allow you to expand your database of new leads and simultaneously bring the user closer to your product/service, highlighting features and benefits . How to Create Your Lead Magnets There are two basic tools for refining your lead magnets. Subscription form You can quickly and easily create a subscription form with MailUp. The platform offers a drag-and-drop editor to create custom subscription forms in a few steps: just choose the elements (custom fields, drop-down menus, buttons, checkboxes) and drag them into the workspace. work.