Apr 06, 2022
In Education Forum
A source of visitors can be an Phone Number Database AdWords campaign, a banner campaign, search (SEO) and of course an email campaign. To be able to follow your e-mail subscribers on your site, you must provide the links in your (e-mail) campaigns with so-called UTM codes. If you do that correctly, you can easily find out Phone Number Database that certain visitors to your site come from your emails and other visitors from social media posts. UTM stands for Urchin Tracking Module. Urchin is a company that was bought by Google Phone Number Database in 2005 and formed the basis for their Google Analytics product. Read more about UTM tracking here google analytics Email and website statistics Once the link between emails and website analytics has Phone Number Database been established, you can start analyzing how the traffic from your emails is doing on your website. For example, how many visitors from your email campaign Phone Number Database ended up on your site? But also, how much time did those visitors spend there? Which pages do they visit after that first click, or did they immediately disappear from the site again? Do they then Phone Number Database come back after another click in the e-mail or not? Where do they leave the site when they click through? This analysis gives you insight into your group of email subscribers. You can then compare these Phone Number Database numbers with other visitors to your site. Such as the visitors who come to your site via organic search results or via an AdWords campaign. Conclusions and Tips for Website Statistics The first step is to look at the clicks from the email and compare them to the number of visitors to your Phone Number Database site. If all goes well, these match each other. If not, there may be something wrong with the links in your email or your email marketing software itself. By the way, don't expect the numbers to match exactly, but the general line must be correct.