Jul 28, 2022
In Education Forum
Your leads are very likely to have reached the sales funnel so far, even if you haven't interacted with people in your company. This is a great opportunity to introduce the people behind the brand and bring humanity to their products and services. One way to do this is to create a corporate culture or behind-the-scenes video. Google graffiti Image source The corporate culture video discusses with team members what to do to bring the product to market, so team members in situations unrelated to the product itself (Christmas parties, team building activities, funding events, etc. There are various whatsapp database things to show. .. The protagonists of these videos should be the people behind the brand, not the product itself. Be genuine. If the scripts look too much, or if the team hasn't invested enough in the company's culture, such videos can actually have a negative impact on the image. Related Content: How to Create a Marketing Funnel That Generates Sales (Templates Included) Tip 7 – Choose the right voice and tone This is a short but important tip. Just as you choose the right channel for your video, you need to choose the right tone for your video. This means knowing what your brand wants to convey and how it wants to present itself to the world. If your company sells extreme sporting goods, your video should be thrilling and exciting. For SaaS companies, we recommend adopting a more sophisticated techno futuristic look and feel. Ultimately, this decision is up to the viewer to react enthusiastically enough to watch the video and act. It leads me to the next point. Tip 8 – Measure results with analysis You made your video and identified the right channel, and you're sure the message will help turn your leads into sales. If that's enough! You may have done everything by this point, but in reality you can't tell if you've made a successful video. Your audience will. Therefore, it is very important to use analysis to measure the results. Facebook, Instagram and YouTube provide all sorts of useful data about your involvement in video.